Monday, 3 January 2011

INITIAL IDEAS/RESEARCH

In order to decide what kind of music video we want to create, I have compiled a video of all the music videos we have looked at so far.

They don’t follow a specific genre of music or video at this stage as our group’s tastes are so diverse. However, this could prove helpful as we could draw on aspects of all these genres in order to create a cutting edge video. Although genre is an important thing in order to appeal to the target audience, work to their expectations, and give them security, we intend to work to Knight’s theory that “satisfaction is guaranteed with genre, the deferral of the inevitable provides the additional pleasure of prolonged anticipation” (1994) and thus plan to work to which ever genre we choose to its genre strengths, but also defy these conventions somewhat in order to create something interesting to the viewers.

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