Magazine Advert Idea Development

After settling on the drawing idea we decided to develop it and this is what we came up with:

This is the doodle we initially came up with. It incorporates all the different elements of the video so that the audience can look back on it after watching the video and be enlightened - seeing all the references that presumably would just have been doodles in the beginning. This initial mystery that would have come f

rom not seeing the video and thus not getting the references should lead the target audience to become intrigued by the product and want to see it, thus making this an effective advertisement idea.

We decided to try and colour it in using Photoshop (as this would give us a better colouring and allow us to print multiple copies easily. It would also allow us to manipulate the image and the colours more easily then hand colouring):

This bought the picture to life. Unlike the advert the idea was taken from whereby the doodle was coloured in dull colours, we decided we wanted to be bright and vibrant to match the atmosphere and grading of the actual video.

Magazine Advert Ideas

Initially we had many ideas for the magazine advert. However, we did feel the need to tie it in with the digipak, therefore the magazine advert and digipak ideas go together, although posted in different posts – some ideas may seem devoid of relation to the previous but are due to a major decision or development with the ideas of the other project.

Here are some of the original ideas we had for a magazine advert, inspired by our research, our video, and what we knew about Feeder:

They all centre around the band and video, making links for the style or features of the video.

Digipak Ideas

Going with the research we had done into the band, other digipaks and CD/DVD covers we came up with a few ideas:

We want to continue the idea of this being 'homemade' by fans on the inside - maybe having handwritten elements?

Expanding Our Ideas

To expand our ideas we looked at the original video for this song.

Drawing from our research (specifically Nickleback due to the similarities between this video and the original) we came up with these ideas:

At the time we also considered another Feeder song - 'Come Around', but as seen in these minute note it would be too similar to the music and video concepts of 'Snow Patrol'. These notes show how we thought about dealing with bands for our video. We had been warned about finding a reliable band and, as we aren't connected directly to anyone in or with a band, we decided to take influence from the Nickleback 'Rockstar' video, and from the original video, and have multiple performers. This would give a wide variety of performances to choose from, thus reducing the possibility of having to re-shoot elements of the video, thus relying on the members of the band heavily. We also thought it would be a nice homage to the original video - something that was very popular amongst the fans of the bad at the time of release.