Magazine Advertisement Research; Slipknot

Slipknot – All Hope is Gone

Kerrang Magazine

Full page Ad for Album

• Iconic image of band – each posed in their own unique way – characters? Heavy costume – the band’s trade mark
• Field hints at ritualism
• Band name is their logo
• Overlaying of images – the band in the field, the log of slipknot, the pentagon faded in the background
• The sky has been photoshopped – stormy – epic
• Hints at the type and genre of content
• The name of the album isn’t very clear – not as important?
• Logo of distributer (HMV)
• Information gets smaller the lower and more you read – less important stuff