Friday, 11 March 2011

Magazine Advert Idea Development; Colours

After colouring the doodle, we decided to play with and manipulate the colours on the photoshop using inverting, grading, colour mapping and the red/blue/green colour controls (hue):


This image would have been replicated and have the line colour changed into the different colours we wanted to use for the individual quarters (blue, purple, yellow, green), however we felt that due to the lack of major bold colouring this image structure would not fit the style of the rest of the project that had the bold colours and images. We felt this would also not attract our target audience nor would the white background stand out in a magazine. We also felt that conforming to the usual dark coloured background that we noticed in our research when looking at adverts of the same genre as ours would be the best thing to do.

This, again, would have been one of the quarters of the advert with the colours being in the other individual colours (purple, yellow and green as well as this blue). However, this did give us the idea of colouring the whole image and then places a hue colour balance over the top to make the colours lean toward their individual pattern colours (blue, purple, yellow, green). This could be developed. We also don't like the idea that there should be four different images as this looks too crowded and messy, nor does it have the impact that a single image would have.


Here we coloured in the doodle and then put a colour filter over the top. We then intended to place the four images (each with their individual colour filters) together in order to make a 'flag' much like the Beatles and Gorillaz album colour. However, we think that the colour here is too bold and might distract and distort the image and thus make it unclear. It will also deduct from the the images within the centre doodle that relate to the video and thus the effect of the audience looking back at it and seeing all the elements of the video will be lost.

We thought at the simple colours here did not have as much impact as having multiple colours. It would also not encompass the joy and vibrance that our video and product has.




See above.




See above.







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