We have decided that the magazine advert shall advertise the digipak as the single, rather than the album for the same reasons as we are doing only a single. It should fit into and add to the rest of the project (video and digipak) as well as stand on itself, drawing people in and making for an interesting piece of work. It should also stand up to the professionalism of actual adverts in magazines – we shall do an acid test!
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