Magazine Advert Idea Development to Final

From this point (bottom to top) we decided to mash the two ideas together and came up with our final design of having the single image split by colour into the quarters and thus paying homage to the Beatles and Gorillaz album we drew inspiration from. This format also allowed the image to be more coherent as well as allowed the symbolism that there were multiple different bands (represented byt the colours) all partaking in the same thing (the song and its performance).

Magazine Advert Idea Development

After settling on the drawing idea we decided to develop it and this is what we came up with:

This is the doodle we initially came up with. It incorporates all the different elements of the video so that the audience can look back on it after watching the video and be enlightened - seeing all the references that presumably would just have been doodles in the beginning. This initial mystery that would have come f

rom not seeing the video and thus not getting the references should lead the target audience to become intrigued by the product and want to see it, thus making this an effective advertisement idea.

We decided to try and colour it in using Photoshop (as this would give us a better colouring and allow us to print multiple copies easily. It would also allow us to manipulate the image and the colours more easily then hand colouring):

This bought the picture to life. Unlike the advert the idea was taken from whereby the doodle was coloured in dull colours, we decided we wanted to be bright and vibrant to match the atmosphere and grading of the actual video.

Digipak Idea Development

When we settled on the idea of basing the front cover on the Beatles/Gorillaz style, we set out to develop the idea. Here are a few of our ideas:

We then experimented with placing the title over the images in the middle, over the images in the bottom/top corners, above the image and finally settling on below the image. We also decided that, as we were advertising this as a single that 'Just a Day', the name of the song, should go before 'Feeder', the name of the band as it was more relevent to the product.