EVALUATION

Here is my Evaluation of the whole project:

Audience Feedback Results

Here are the results of the feedback in an easy to read analysis:

Audience Feedback Questionnaires

In a screening to an audience of our demographic we created this questionnaire and asked the members of the audience to fill it in. This is the feedback we got:

Final Mag Ad

Our Final Magazine Advert:

Final Mag Ad Creation

To create the final advertisement we used a variety of hardware and software such as:

This final version ties into the digipak through the colour scheme (housestyle) and through the text style (housestyle again). It also links strongly to the video through the drawings referencing the video and props used throughout as well as through the greens screen background. The colours are all vibrant which matches the grading we put on the video as well.

Magazine Advert Idea Development to Final

From this point (bottom to top) we decided to mash the two ideas together and came up with our final design of having the single image split by colour into the quarters and thus paying homage to the Beatles and Gorillaz album we drew inspiration from. This format also allowed the image to be more coherent as well as allowed the symbolism that there were multiple different bands (represented byt the colours) all partaking in the same thing (the song and its performance).

Magazine Advert Idea Development; Colours

After colouring the doodle, we decided to play with and manipulate the colours on the photoshop using inverting, grading, colour mapping and the red/blue/green colour controls (hue):


This image would have been replicated and have the line colour changed into the different colours we wanted to use for the individual quarters (blue, purple, yellow, green), however we felt that due to the lack of major bold colouring this image structure would not fit the style of the rest of the project that had the bold colours and images. We felt this would also not attract our target audience nor would the white background stand out in a magazine. We also felt that conforming to the usual dark coloured background that we noticed in our research when looking at adverts of the same genre as ours would be the best thing to do.

This, again, would have been one of the quarters of the advert with the colours being in the other individual colours (purple, yellow and green as well as this blue). However, this did give us the idea of colouring the whole image and then places a hue colour balance over the top to make the colours lean toward their individual pattern colours (blue, purple, yellow, green). This could be developed. We also don't like the idea that there should be four different images as this looks too crowded and messy, nor does it have the impact that a single image would have.

Here we coloured in the doodle and then put a colour filter over the top. We then intended to place the four images (each with their individual colour filters) together in order to make a 'flag' much like the Beatles and Gorillaz album colour. However, we think that the colour here is too bold and might distract and distort the image and thus make it unclear. It will also deduct from the the images within the centre doodle that relate to the video and thus the effect of the audience looking back at it and seeing all the elements of the video will be lost.

We thought at the simple colours here did not have as much impact as having multiple colours. It would also not encompass the joy and vibrance that our video and product has.

See above.

See above.