EVALUATION

Here is my Evaluation of the whole project:

Audience Feedback Results

Here are the results of the feedback in an easy to read analysis:

Audience Feedback Questionnaires

In a screening to an audience of our demographic we created this questionnaire and asked the members of the audience to fill it in. This is the feedback we got:

Final Mag Ad

Our Final Magazine Advert:

Final Mag Ad Creation

To create the final advertisement we used a variety of hardware and software such as:

This final version ties into the digipak through the colour scheme (housestyle) and through the text style (housestyle again). It also links strongly to the video through the drawings referencing the video and props used throughout as well as through the greens screen background. The colours are all vibrant which matches the grading we put on the video as well.

Magazine Advert Idea Development to Final

From this point (bottom to top) we decided to mash the two ideas together and came up with our final design of having the single image split by colour into the quarters and thus paying homage to the Beatles and Gorillaz album we drew inspiration from. This format also allowed the image to be more coherent as well as allowed the symbolism that there were multiple different bands (represented byt the colours) all partaking in the same thing (the song and its performance).

Magazine Advert Idea Development; Colours

After colouring the doodle, we decided to play with and manipulate the colours on the photoshop using inverting, grading, colour mapping and the red/blue/green colour controls (hue):


This image would have been replicated and have the line colour changed into the different colours we wanted to use for the individual quarters (blue, purple, yellow, green), however we felt that due to the lack of major bold colouring this image structure would not fit the style of the rest of the project that had the bold colours and images. We felt this would also not attract our target audience nor would the white background stand out in a magazine. We also felt that conforming to the usual dark coloured background that we noticed in our research when looking at adverts of the same genre as ours would be the best thing to do.

This, again, would have been one of the quarters of the advert with the colours being in the other individual colours (purple, yellow and green as well as this blue). However, this did give us the idea of colouring the whole image and then places a hue colour balance over the top to make the colours lean toward their individual pattern colours (blue, purple, yellow, green). This could be developed. We also don't like the idea that there should be four different images as this looks too crowded and messy, nor does it have the impact that a single image would have.

Here we coloured in the doodle and then put a colour filter over the top. We then intended to place the four images (each with their individual colour filters) together in order to make a 'flag' much like the Beatles and Gorillaz album colour. However, we think that the colour here is too bold and might distract and distort the image and thus make it unclear. It will also deduct from the the images within the centre doodle that relate to the video and thus the effect of the audience looking back at it and seeing all the elements of the video will be lost.

We thought at the simple colours here did not have as much impact as having multiple colours. It would also not encompass the joy and vibrance that our video and product has.

See above.

See above.

Magazine Advert Idea Development

After settling on the drawing idea we decided to develop it and this is what we came up with:

This is the doodle we initially came up with. It incorporates all the different elements of the video so that the audience can look back on it after watching the video and be enlightened - seeing all the references that presumably would just have been doodles in the beginning. This initial mystery that would have come f

rom not seeing the video and thus not getting the references should lead the target audience to become intrigued by the product and want to see it, thus making this an effective advertisement idea.

We decided to try and colour it in using Photoshop (as this would give us a better colouring and allow us to print multiple copies easily. It would also allow us to manipulate the image and the colours more easily then hand colouring):

This bought the picture to life. Unlike the advert the idea was taken from whereby the doodle was coloured in dull colours, we decided we wanted to be bright and vibrant to match the atmosphere and grading of the actual video.

Magazine Advert Ideas

Initially we had many ideas for the magazine advert. However, we did feel the need to tie it in with the digipak, therefore the magazine advert and digipak ideas go together, although posted in different posts – some ideas may seem devoid of relation to the previous but are due to a major decision or development with the ideas of the other project.

Here are some of the original ideas we had for a magazine advert, inspired by our research, our video, and what we knew about Feeder:

They all centre around the band and video, making links for the style or features of the video.

What Goes into a Magazine Advert

A slideshow to sum up what we concluded a magazine advert should include:

What Goes into a Magazine Advert

View more presentations from Jem Rowlston.

LAYOUT:

• Picture
• Band
• Album
• “Out…”
• Cover of album/product
• Description
• Website
• Logo

IF PICTURE BARES NO RESEMBLANCE TO THE ALBUM COVER THEN INCLUDE PICTURE OF COVER

Magazine Advertisement Research; Tony Bennett

Tony Bennett – Celebrates 80

VERY DIFFERENT DEMOGRAPHIC

Full page Ad for Album

• Lots of pictures
• Lots of products
• Clear header with artist’s name – not bold colour – simple font and ad that appeals to Target Audience
• Log of distributer (HMV)
• Logo of record company
• Reviews of material
• Simple black background
• Vibrant colours
• Pictures of Tony Bennett

Magazine Advertisement Research; Punk:Attitude

Punk: Attitude

Mojo Magazine (DIFFERENT DEMOGRAPHIC)

Full page Ad for DVD Film

• Uses same image in the background as on the DVD cover – iconic image
• Colour scheme is simple black grey and white but title is yellow – stands out
• LOT OF WRITING – don’t do this.
• Distributor logo (VIRGIN)
• Banners – match the box’s continuity – bit tacky
• Has a review by a credible source

Magazine Advertisement Research; Pixies

Pixies – 2004 Reunion Tour DVD

Mojo Magazine (DIFFERENT DEMOGRAPHIC)

Full page Ad for Tour DVD

• HUGE band name
• Small picture of the band on stage – relates to the content
• Complimenting colour scheme- warm and homely – country – tells us of genre
• Distributor logo (VIRGIN)
• Use sell words such as ‘reunion’, ‘sellout’
• Colour scheme relates to the picture – smoke filters into the beige header
• Information is small and there is too much of it too read – simple is the way to go

Magazine Advertisement Research; Mozez

Mozez – So Still

Mojo Magazine (DIFFERENT DEMOGRAPHIC)

Half page Ad for Debut Album

• Image relates directly to the album cover
• Iconic and interesting image – drawn – art
• Simple black and white colours
• Logo of distributor (HMV)
• Only other colour is the green of ‘So Still’
• Font is basic and uninteresting
• Writing is small and all on one side – too scrunched up

Magazine Advertisement Research; Cream

Cream

Mojo Magazine (DIFFERENT DEMOGRAPHIC)

Full page Ad for Album and DVD

• Psychedelic colour scheme – reminiscent of the 70s when the artists were at the top of their game
• Logo of distributor (VIRGIN)
• Title and image all blend in with the background
• Almost monochromatic colour scheme
• Striking primary colours
• Information is small – too small.

Magazine Advertisement Research; Slipknot

Slipknot – All Hope is Gone

Kerrang Magazine

Full page Ad for Album

• Iconic image of band – each posed in their own unique way – characters? Heavy costume – the band’s trade mark
• Field hints at ritualism
• Band name is their logo
• Overlaying of images – the band in the field, the log of slipknot, the pentagon faded in the background
• The sky has been photoshopped – stormy – epic
• Hints at the type and genre of content
• The name of the album isn’t very clear – not as important?
• Logo of distributer (HMV)
• Information gets smaller the lower and more you read – less important stuff

Magazine Advertisement Research; Dragon Force

Dragonforce – Ultra Beatdown

Kerrang Magazine

Full page Ad for album

• Iconic image of band – higher status then the reader
• Typical style of this genre of music – colour scheme, poses, font
• Contrasting colours used – blacks/deep blues and vibrant pink
• Photo is highly styled and lit
• Has the cover of the album as the poster doesn’t make reference to it – the band is more attractive then the graphic art used as the album front cover might be? – more recognisable?
• Band name is their logo

Magazine Advertisement Research; Biffy Clyro

Biffy Clyro – Mountains

Kerrang Magazine

Quarter page Ad for Album

• Iconic image – relates directly to album cover
• Simple colour scheme – blues and white
• Band name right at top – information put in order of what is most important/attractive to the target audience
• Writing slowly becomes smaller the lower you go down
• Has the three most important bits the clearest and biggest
• The colours of the text follow the pattern of the colour in the water image – white to deep blue
• Logos at the bottom – record company and distributors
• Website is at the very bottom – record companies and band website
• SIMPLE and the most effective

Magazine Advertisement Research

After looking at the demographic for Feeder, we looked at magazines that we thought would appeal to these people. This included NME and Kerrang! We also expanded our research to Mojo and Rolling Stone Magazine in order to get a well-rounded idea of what the conventions of these adverts are. Here are some of the adverts we looked at:

• Simple Iconic Image
• Simple colour scheme - 3 colours - a bit dull?
• Text is easily readable
• Artist is the clearest text
• Has reviews - all outstanding
• "Out Now..."
• Information is clear - website, tour dates, instructions
• Logos at the bottom

Magazine Advertisement

We have decided that the magazine advert shall advertise the digipak as the single, rather than the album for the same reasons as we are doing only a single. It should fit into and add to the rest of the project (video and digipak) as well as stand on itself, drawing people in and making for an interesting piece of work. It should also stand up to the professionalism of actual adverts in magazines – we shall do an acid test!

Final Digipak

Here is our final digipak in its separate forms as well as its template ready to be printed out and folded into place:

Final Digipak Creation

To create the final digipak we used a variety of software and hardware such as this:

The final digipak adds to the video as it focuses on the fun that the video has as well as emphasises the concept that all of this happens in ‘just a day’, using doodles, home scene locations and the reams of film footage lying around with behind the scenes stills in them. The colour scheme of the front and back covers also ties into the poster and thus makes this a cute little package.

Digipak Idea Development

When we settled on the idea of basing the front cover on the Beatles/Gorillaz style, we set out to develop the idea. Here are a few of our ideas:

We then experimented with placing the title over the images in the middle, over the images in the bottom/top corners, above the image and finally settling on below the image. We also decided that, as we were advertising this as a single that 'Just a Day', the name of the song, should go before 'Feeder', the name of the band as it was more relevent to the product.